This year was about experimenting with stuff. We've launched few innovative services with couple of major e-commerce companies, some still in the making.
Interestingly looking at the efforts in the most part of this year far more experimenting went into the model of software: innovations in SaaS model, the billing model, the sales process.
Some of the experiments might prove misguided, some other just too ahead in the future for now. We probably have thought, planned and implemented more variations of where the SaaS model is heading with two major leading: point based billing and marketplace based distribution, both probably twice as tricky as one might have thought initially as needs of vendors go far ahead of what we might have expected to be required from the customer standpoint.